SMEs in Nigeria and the use of Relationship Marketing Strategy. A Survey Study of Igbo SMEs in Nigeria
Keywords:
statement of problems, the research questions, research hypotheses, objectives of the study, significance and scope of the study, and the foreseeable
Abstract
This paper contains the general introduction to our study. The research is expected to discuss the background of study which highlights what marketing and relationship marketing is, and its emergence as a strategy by Igbo SMEs in Nigeria. The research will go further to discuss our statement of problems, the research questions, research hypotheses, objectives of the study, significance and scope of the study, and the foreseeable limitations of the study. The significance and research questions form the basis of the hypotheses formulated. It also reviewed both emperical and theoretical literature, discussed the findings and made relevant recommendations that will assist the Igbo SMES in adopting relationship Marketing in Nigeria.
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2013-09-09
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