An Investigation on Practicing Carroll's Pyramid in Bangladesh

Abstract

This research explores the nature of corporate social responsibility (CSR) in Bangladesh context, using modified Carroll's (1991) CSR Pyramid which is developed by the author as a framework for descriptive analysis. Practicing CSR is very much important in our country. But the concept of CSR activities is not clear in our country. So we develop a CSR model by modifying Carroll's Pyramid. This study provides empirical evidences of this modified model from Bangladeshi customers' perspective. A survey of 50 respondents was conducted in Dhaka city through a structured questionnaire. The results show that Bangladeshi customers ranked the four dimensions as economic, legal, environmental, and philanthropic accordingly. This study is helpful to understand the CSR concept more clearly to the corporate executives of Bangladesh.