Does the Management of Cultural Diversity Guarantee the Social Performance of SMEs An Exploratory Qualitative Study in the Cameroonian Context
Keywords:
cultural diversity, management, social performance, inclusive participation, business
Abstract
The objective of this research is to understand how cultural diversity management contributes to the social performance of Cameroonian SMEs. To achieve this objective, we used a qualitative approach. The semi-directed interviews conducted with SMEs in the city of Yaoundé made it possible to collect data that were analyzed using Nvivo10 software. The results show that good cultural diversity management contributes to improving the social climate and working conditions, in particular through a number of factors such as internal regulations and procedures manuals, organizational culture, flexible informal management, training and staff awareness. To this end, we recommend that SMEs implement less rigid organizational systems for better inclusive participation of employees in the company in order to ensure transparent internal communication.
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2025-08-12
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