Consumer Perception of Immersive Advertising in the Metaverse-An Analysis of the Fashion Industry

Arni Monga

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Arni Monga

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Consumer Perception of Immersive Advertising in the Metaverse-An Analysis of the Fashion Industry. (2025). Global Journal of Management and Business Research, 25(E1), 83-119. https://journalofbusiness.org/index.php/GJMBR/article/view/103076

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References

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