The Determinants of the Attractiveness of an Industry: An Extension of the Porter’s Five-Forces Framework
Keywords:
industry attractiveness, competitive forces, optimal industry capital structure, power of lenders
Abstract
In this paper I review and provide a more extensive theoretical grounding for Porter s five- forces model for the determination of the attractiveness of an industry I argue that the model is incomplete given its implicit assumptions about a firm s financing activities in implementing its competitive strategy It is my opinion that an absolute paradigm for the determination of the attractiveness of an industry must take into consideration the industry s optimal capital structure as well as the tendency for the power of providers of debt capital to vary across industries and to be crucial in the formation of industry profitability
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Published
2022-10-08
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