Literature Review of Technology Adoption Models at Firm Level; Special Reference to E-Commerce Adoption
Keywords:
adoption of e-commerce, e-business, technology adoption, TOE framework, DOI theory
Abstract
This paper aims to find-out the technological adoption models which were adopted by the researchers during the recent past for their technology adoption studies at a firm-level, especially on ecommerce adoption and implementation. Hence, this study focused on 50 empirical studies related to the technology adoption in different contexts within the past ten years and identified TOE and DOI theories, which are mostly applied or adopted by the researchers.
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2020-05-30
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