Abstract

With the onset of the fourth industrial revolution, technology has become a decisive part of human lives, and is used to speed up the processes of individuals and firms. The connected life employing the internet such as the adoption of e-commerce, which is an innovative technology adoption by firms as part of their business strategies is also one of the elements in the fourth industrial revolution, The successful innovative adoption is a critical task for any company and therefore, during the past few decades, the researchers have applied a few technological adoption models for their studies at the firm level. This paper aims to find-out the technological adoption models which were adopted by the researchers during the recent past for their technology adoption studies at a firm-level, especially on ecommerce adoption and implementation. Hence, this study focused on 50 empirical studies related to the technology adoption in different contexts within the past ten years and identified TOE and DOI theories, which are mostly applied or adopted by the researchers.