The Impact of Social Media on Consumer Behaviour

Achyut Awasthi

Authors

Achyut Awasthi

Keywords:

social media, consumer be havior, consumer decision-making process

Abstract

Consumers on social media nowadays a become very fragmented in terms of decision making, over the last few years social media has totally change the way how people shop online and how they react to different kinds of ads and promotional offers if we see the statistics on how people use the media there are more than 5,00,000 pieces of content is shared on Facebook every day, more than million search quires are made on google, and subsequently YouTube has a that many hours of video which even we cannot watch in our whole life, so social media has come a long way and how we interact with it. This in creasing use of social media has left no choice for brands, but to market themselves on these mediums, subsequently, brands now invest lots of time and money in finding out which media to invest in to create consumer brand perception and influence their buying intention.

Downloads

How to Cite

The Impact of Social Media on Consumer Behaviour. (2020). Global Journal of Management and Business Research, 20(E2), 7-11. https://journalofbusiness.org/index.php/GJMBR/article/view/3107

Download Citation

References

C Ashley, T Tuten (2015) Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. 32(1), 15-27.

Atila Yüksel, Yasin Bilim, Fisun Yüksel (2014) Customers' Assessment of Destination Advertisements with Incomplete Information Interactions among Inferences, Attitudes, and Purchase Intentions. 15(3), 269-293.

X Wang, C Yu, Y Wei (2012) Social media peer communication and impacts on purchase intentions: A consumer socialization framework.

(2017) Figure 3.7. SMEs that train their employees are more likely to engage in social media, especially the smaller ones.

Ziyi Fang (2024) Greenwashing Versus Green Authenticity: How Green Social Media Influences Consumer Perceptions and Green Purchase Decisions. 16(23), 10723.

(null) How Social Media Marketing Consumption, Curation, Creation, And Collaboration Affecting Consumer Buying Interest. 2124-2129.

Business to business digital content marketing: marketers' perceptions of best practice Geraint Holliman.

(2018) Social Media Statistics.

Colin Campbell, Leyland Pitt, Michael Parent, Pierre Berthon (2011) Understanding Consumer Conversations Around Ads in a Web 2.0 World. 40(1), 87-102.

Andreas Kaplan, Michael Haenlein (1974) Users of the world, unite! The challenges and opportunities of Social Media. 53(1), 59-68.