@incollection{,
	
					
					
					DF25774399A7688B9980245F8CFD86C9
				,
	author={{AchyutAwasthi}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}202711
}

@incollection{b0,
	
	
		,
	title={{Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement}}
		,
	author={{
			CAshley
		} and {
			TTuten
		}}
		
	
	
		,
	journal={{Psychology and Marketing}}
		
			32
			1
			
			,
	year={2015}
		
	

}

@incollection{b1,
	
	
		,
	title={{Customers' Assessment of Destination Advertisements with Incomplete Information Interactions among Inferences, Attitudes, and Purchase Intentions}}
		,
	author={{
			AYuksel
		} and {
			YBilim
		}}
		
	
	
		,
	journal={{Journal of Quality Assurance and Hospitality & Tourism}}
		
			,
	year={2014}
		
	

}

@incollection{b2,
	
	
		,
	title={{Social media peer communication and impacts on purchase intentions: A consumer socialization framework}}
		,
	author={{
			XWang
		} and {
			CYu
		} and {
			YWei
		}}
		
		
	
	
		,
	journal={{Journal of Interactive Marketing}}
		
			,
	year={2012}
		
	

}

@incollection{b3,
	
	
		
	
	
		,
	booktitle={{71% More Likely to Purchase Based on Social Media Referrals Hubs pot}}
		,
	booktitle={{More-Likely-to-Purchase-Based-on-Soc ial-Media-Referrals-Infographic.aspx}}
		
			,
	year={July 28, 2017}
		
	

}

@book{b4,
	
	
		
		,
	title={{Stats That Prove Social Content Influences Consumer Buying Behaviour Stackla Blog}}
				
	

}

@book{b5,
	
	
		,
	title={{How Social Media Is Influencing Purchase Decisions Social Media Week}}
		
		
	

}

@book{b6,
	
	
		
		,
	title={{How social media influences consumer buying decisions The Business Journal}}
				
	

}

@incollection{b7,
	
	
		,
	title={{Business to business digital content marketing: marketers' perceptions of best practice Geraint Holliman}}
		10.1108/JRIM-02-2014-0013
		
	
	
		,
	journal={{Jennifer Rowley Emerald insight}}
		
	

}

@incollection{b8,
	
	
		,
	title={{}}
		
	
	
		,
	journal={{Social Media Statistics}}
		
			,
	year={2018}
		
	

}

@book{b9,
	
	
		,
	title={{}}
		,
	author={{
			CCampbell
		} and {
			FPLeyland
		} and {
			MParent
		} and {
			RPPierre
		}}
		
		
		
		
			,
	year={2011}
		
	

}

@incollection{b10,
	
	
		,
	title={{}}
	
	
		,
	journal={{Journal of Advertising}}
		
	
	,
	note={World}

}

@incollection{b11,
	
	
		,
	title={{Users of the world, unite! The challenges and opportunities of Social Media}}
		,
	author={{
			AKaplan
		} and {
			MHaenlein
		}}
		
	
	
		,
	journal={{Journal of Consumer Research}}
		,
	editor={Ward, S.}
		
			,
	year={2010. 1974}
		
	
	,
	note={Consumer socialization}

}