Cultural Differences, Strengths, Weaknesses and Challenges of Kentucky Fried Chicken (KFC) #x2013; A Comparison between and United Kingdom (UK) Malaysia

Abstract

This research presents the impact of cross-cultural interaction on KFC corporate culture in different countries. It is mainly designed to assess the KFC cultural differences, strengths, weaknesses and challenges in perspective of Malaysian and the United Kingdom culture. Fundamentally in this study, only secondary sources of data have been used to gather the necessary information for the analysis of the study. Researcher has collected and used all the secondary data from several sources such as books, journals, news and articles related to KFC and from several websites. In this study, exploratory research has undertaken to understand the insights and impact of the United Kingdom and Malaysian national culture in KFC#x2019;s corporate culture. Hofstede and Trompeneures Culture analysis method had been followed in findings and analysis part to understand the national cultural differences between UK and Malaysia. KFC corporate cultural differences have been shown by several measurement scales. As a final point, a compact summary of all findings is given.