Adoption of Social and Moral Values through Advertising: An Analysis from the Literature.

Jaiman Preet Kaur; Dr. Jagmeet Bawa

Authors

Jaiman Preet Kaur
Dr. Jagmeet Bawa

Keywords:

social and moral values

Abstract

This paper aims to investigate the social and moral values predominating in the different aspects of advertising. It reviews and seeks to understand how different human values depicted in advertisements can be used to enhance the academic courses.

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How to Cite

Adoption of Social and Moral Values through Advertising: An Analysis from the Literature. (2016). Global Journal of Management and Business Research, 16(33), 41-49. https://journalofbusiness.org/index.php/GJMBR/article/view/

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