@incollection{, E619869007AA50A31D2E96D96567610B , author={{Jaiman PreetKaur} and {Dr. JagmeetBawa} and {IKG-PTU, Kapurthala, Punjab, India.}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1654149 } @incollection{b0, , title={{Human Values: A Historical and Interdisciplinary Analysis}} , author={{ VinsonClawson }} , booktitle={{NA -Advances in Consumer Research}} , year={1978} MI: Association for Consumer Research } @book{b1, , title={{Understanding Values Education in Primary School}} , author={{ Powney }} , year={1995. September} University of Glasgow , note={SCRE Report} } @incollection{b2, , title={{School values and teachers' feelings: a LISREL model}} , author={{ Pang }} , journal={{Journal of Educational Administration}} 34 2 , year={1996} } @incollection{b3, , title={{Cultural values: a cross-national study, Cross Cultural Management}} , author={{ StepinaNicholson }} , journal={{An International Journal}} 5 , year={1998} , note={Iss 1/2 pp} } @incollection{b4, , title={{Early Adolescence and Prosocial/ Moral Behaviour II: The Role of Social and Contextual Influences}} , author={{ Carlo }} , journal={{Journal of Early Adoloscence}} 19 2 , year={1999. May} } @incollection{b5, , title={{Contemporary significance of value education}} , author={{ NNPrahallada }} , booktitle={{Value education in India. New Delhi: Association of Indian Universities}} , editor={ URNegi } , year={2000} } @book{b6, , title={{The Impact Of Emotional Advertising Appeals on Consumer Implicit and Explicit Memory: An Accessibility/Diagnosticity Perspective}} , author={{ Williams }} , year={2000. May} The Wharton School, University of Pennsylvania } @incollection{b7, , title={{Children and TV Advertising}} , author={{ Gunilla }} , journal={{Swedish Consumer Agency, report}} , year={2001} } @book{b8, , title={{Advertising and Children, Broadcasting Commission of Ireland}} , author={{ Blandina }} , year={2002. December} } @incollection{b9, , title={{Social Norms and the Prevention of Alcohol Misuse in Collegiate Contexts}} , author={{ Perkins }} , journal={{Journal of Studies on Alcohol}} 14 , year={2002} } @incollection{b10, , title={{Knowledge, values and ideas: rethinking the notion of a social science}} , author={{ Armour }} , journal={{International Journal of Social Economics}} 30 , year={2003} , note={Iss 1/2 pp} } @incollection{b11, , author={{ Wakefield }} , booktitle={{Role of Media in Influencing Trajectories of Youth Smoking}} , year={2003} } @incollection{b12, , title={{Moral leadership in schools}} , author={{ Greenfield }} , journal={{Journal of Educational Administration}} 2 2 , year={2004} } @incollection{b13, , title={{Children's Understanding of TV Advertisements: Influence of Age}} , author={{ VermaKapoor }} , journal={{Sex and Parents. Vision}} 9 1 , year={2005} } @incollection{b14, , title={{Dimensions of Indian culture, core cultural values and marketing implications, Cross Cultural Management}} , author={{ Banerjee }} , journal={{An International Journal}} 15 4 , year={2008} } @book{b15, , title={{The Effects of Television Advertising on Children as Consumer. Department of International Marketing, School of Business and Engineering}} , author={{ Gulcin }} , year={2008} University of Halmstad } @incollection{b16, , title={{Personal values in relation to graduate career choices}} , author={{ AnanaandNique }} , journal={{International Journal of Public Sector Management}} 23 , year={2010. 2010} } @incollection{b17, , author={{ JatRay }} , booktitle={{Effect of Electronic Media on Children}} , year={2010. July} 47 } @incollection{b18, , title={{Impact of Television Commercials on the Social and Moral Behaviour of Indian Viewers-Empirical Evidence}} , author={{ SandhuSingh }} , journal={{International Journal of Humanities and Social Science}} 1 7 , year={2011. June. June} } @incollection{b19, , title={{Brand Concepts as Representation of Human Values: Do Cultural Congruity and Compatibility between Values Matter}} , author={{ Walker }} , booktitle={{Make Sure our Children get a Childhood: The Impact of Television and Television Advertising on Children}} , year={2011. 2012. July} 76 , note={Torelliet. al.. print} } @incollection{b20, , title={{Life role salience and values}} , author={{ DikkersHattem }} , journal={{Cross Cultural Management}} 20 4 , year={2013} } @incollection{b21, , title={{The Formation in Moral Values in High School Education by means of the Transversal Axis and the Integrated Curriculum}} , author={{ MaritzaJose }} , journal={{Procedia: Social and Behavioural Sciences}} 106 , year={2013} , note={Available online at: www.sciencedirect. com} } @incollection{b22, , title={{Impact of Advertising on the Formation of the Value Orientations of the People}} , author={{ Tolmacheva }} , journal={{World Applied Sciences Journal}} 1818- 4952 27 , year={2013} } @incollection{b23, , title={{Traditional Communities, Modernisation and Moral Behaviour}} , author={{ AutarSingh Dhesi }} , journal={{International Journal of Social Economics}} 42 , year={2015} } @incollection{b24, , title={{Available online at: www.sciencedirect.com, 27}} , author={{ Kostyukova }} , booktitle={{Self-determination of Youth and Traditional Moral Values: the Role of Russian Literature, the XXVI International Academic Conference, Language and Culture, Procedia: Social and Behavioural Sciences}} , publisher={Stoeber and Yang} , year={2015. October. 2015} , note={Moral perfectionism and moral values, virtues, and judgments: Further investigations} }