A Theoretical Approach to Political Marketing

Yakup Durmaz; Dr. Yakup Durmaz; Emre Direkci

Authors

Yakup Durmaz
Dr. Yakup Durmaz
Emre Direkci

Keywords:

political marketing, criticism, political product, political organization, political market

Abstract

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How to Cite

A Theoretical Approach to Political Marketing. (2015). Global Journal of Management and Business Research, 15(52), 31-36. https://journalofbusiness.org/index.php/GJMBR/article/view/

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Author Biography

Dr. Yakup Durmaz

Dr. Yakup Durmaz is an academic affiliated with Hasan Kalyoncu University in Gaziantep, Turkey, where he serves as an Assistant Professor in the Faculty of Economics, Administrative and Social Sciences. His research interests span business administration, economics, and marketing, with a particular focus on consumer behavior, customer relationship management, political marketing, and the evolution from traditional to digital marketing. Dr. Durmaz has authored several notable works including 'The Influence of Cultural Factors on Consumer Buying Behaviour and an Application in Turkey,' 'A Theoretical Approach to Customer Relationship Management and Communication,' 'A Theoretical Approach to Political Marketing,' and 'Travel from Traditional Marketing to Digital Marketing.' With a strong academic presence, he holds a PhD in Business Administration and has contributed significantly to the field through his research and teaching. His work is recognized internationally, and he maintains active profiles on various academic platforms, reflecting his ongoing commitment to advancing knowledge in marketing and management.

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