Inspecting the Dynamics Leading towards Credit Card Usage: An Empirical Inquiry form Pakistanas Credit Card Industry
Keywords:
credit card, consumers, awareness, card features, credit limit, interest rate, religious beliefs, functional dimensions, payment
Abstract
The aim of this research is to identify the factors responsible for the usage and adoption of credit card. It's an explanatory research, structured questionnaire was used to collect the data. Moreover, non-probability convenience sampling method was used. Research findings indicates that awareness has the highest impact in creating a huge market for credit card. Also, cost factor is correlated with the usage of credit card; there exists a relationship between these two variables. Moreover, the providers of this service should lower the interest rate. The facilities provided by the bank like easy access to money, availability of cash and international acceptance is another feature that should be more focused. Individual's life style and religious aspect has the lowest impact and have the weakest relation with the usage of credit cards. This research will help the consumer bankers, to develop an improved product proposition and better communication plan.
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