Empowering Front Office Professionals with Understanding of Guestsa Personality Psychology

Mr. Rajiv Mishra; Mr. Rajiv Mishra; Dr. Kulwinder Pal

Authors

Mr. Rajiv Mishra
Mr. Rajiv Mishra
Dr. Kulwinder Pal

Keywords:

front office professionals, personality psychology, guests#x2019; personality types

Abstract

Purpose: To become a successful front office professional, a person needs to be comfortable with interacting with strangers and dealing with various hotel-guests issues. To do so effectively, a front office manager needs to understand and apply appropriate findings of psychology. Personality psychology is a branch of psychology that studies personality and individual differences. For years, practitioners of applied psychology have tried to help companies identify personality types of customers and teach them how to handle each of these. By understanding the personality styles of guests, front office managers can easily accommodate the needs of each type. This conceptual paper analyses some of the findings of personality psychology which have direct implications for front office managers and professionals.

Downloads

How to Cite

Empowering Front Office Professionals with Understanding of Guestsa Personality Psychology. (2014). Global Journal of Management and Business Research, 13(A12), 45-50. https://journalofbusiness.org/index.php/GJMBR/article/view/100488

Download Citation

References

I Ajzen, C Timko, J White (1982) Selfmonitoring and the attitude-behavior relation. 426-435.

I Bentheim (2009) Test: Which type of hotel guest am I? Escapio Blog. Lifestyle. Travel.

Bidisha Burman, Abhijit Biswas (2004) Reference prices in retail advertisements: moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention. 13(6), 379-389.

John Cacioppo, Richard Petty (1982) The need for cognition.. 42(1), 116-131.

Subimal Chatterjee, Yong Kang, Debi Mishra (1998) Market signals and relative preference: the moderating effects of conflicting information, decision focus, and need for cognition. 58(10), 1362-1370.

K Debono (2000) Attitude Functions and Consumer Psychology: Understanding Perceptions of Product Quality. 207-234.

Kenneth Debono, Michelle Packer (1991) The Effects of Advertising Appeal on Perceptions of Product Quality. 17(2), 194-200.

B Eisenberg (2009) How your hobbies can boost your career.

(2000) Embassy suites hotels survey uncovers travel personality types.

J Guilford (1959) Personality.

C Haugtvedt, R Petty, J &cacioppo (1992) Need for cognition and advertising: Understanding the role of personality variables in consumer behavior. 1, 239-260.

H Heldenbrand (1944) Front Office Psychology.

Margaret Hogg, Alastair Cox, Kathy Keeling (2000) The impact of self‐monitoring on image congruence and product/brand evaluation. 34(5/6), 641-667.

J Houran (2009) Five psychological principles everyone should know and use.

H Hu (2005) Personality types and consumer preferences for multiple currency usages: A study of the restaurant industry. 35-57.

J Imman, L Mcalister, W Hoyer (1990) Promotion signal: Proxy for a price cut. 17(1), 74-82.

J Imman, A Peter, P Raghubir (1997) Framing the deal: The role of restrictions in accentuating deal value. 24(1), 68-80.

R Reid, D Bojanic (2010) Hospitality Marketing Management. 99-102.

R Ryckman (2004) Theories of Personality.

J Santrock (2008) The self, identity, and personality. 411-412.

B Schneider (1991) Applying psychology in business: the handbook for managers and human resource professionals. 28(09), 28-5155-28-5155.

Sharon Shavitt, Tina Lowrey, Sang‐pil Han (1992) Attitude functions in advertising: The interactive role of products and self‐monitoring. 1(4), 337-364.

Mark Snyder (1974) Self-monitoring of expressive behavior.. 30(4), 526-537.

M Snyder (1979) Self-monitoring processes. 12, 85-125.

M Snyder (1987) Public appearances, Private realities: The psychology of self-monitoring.

S Taylor (1981) The interface of cognitive and social psychology.

(2010) Hotel Vancouver. 30-42.

Manuel Franco-Avellaneda, Monica Bonilla-Parra, Thais Morata (2010) Reading and Writing Wikipedia: the adaptation in Colombia of 'Reading Wikipedia in the Classroom'. 1.