@incollection{, 1B9812AEE6C41971EA31363DF4BEB11C , author={{Mr. RajivMishra} and {Mr. RajivMishra} and {Dr. KulwinderPal} and {Manipal University}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}13124550 } @book{b0, , title={{Selfmonitoring and the attitude-behavior relation}} , author={{ IAjzen } and { CTimko } and { JBWhite }} , year={1982} } @book{b1, , title={{Test: Which type of hotel guest am I? Escapio Blog. Lifestyle. Travel. Hotels. Retrieved}} , author={{ IBentheim }} , year={2009. July 15, 2010} } @incollection{b2, , title={{Reference prices in retail advertisements: Moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention}} , author={{ BBurman } and { ABiswas }} , journal={{Journal of Product and Brand Management}} 13 6 , year={2004} } @incollection{b3, , title={{The need for cognition}} , author={{ JTCacioppo } and { REPetty }} , journal={{Journal of Personality and Social Psychology}} 42 1 , year={1982} } @incollection{b4, , title={{Interpreting unilateral and competitive price signals: The moderating role of need for cognition}} , author={{ SChatterjee } and { S&basu-Roy }} , journal={{Advances in Consumer Research}} 25 1 , year={1998} } @incollection{b5, , title={{Attitude functions and consumer psychology: Understanding perceptions of product quality, in why we evaluate}} , author={{ KGDebono }} , booktitle={{Functions of attitudes}} , editor={ GRMaio& JMOlson } New York , publisher={Lawrence Erlbaum} , year={2000} } @incollection{b6, , title={{The effects of advertising appeal on perceptions of product quality}} , author={{ KGDebono } and { MPacker }} , journal={{Personality and Social Psychology Bulletin}} 17 , year={1991} } @book{b7, , title={{Secrets of top-converting websites and how they can boost your hotel bookings. O'Rourke Hospitality Marketing}} , author={{ BEisenberg }} , year={2009. July 29. 2010} } @incollection{b8, , title={{Embassy suites hotels survey uncovers travel personality types}} , booktitle={{Embassy Suites Hotels}} , publisher={Hilton Hospitality, Inc} , year={2000. July 5, 2010} } @book{b9, , title={{Personality}} , author={{ JPGuilford }} , year={1959} , publisher={McGraw-Hill} , address={New York} } @incollection{b10, , title={{Need for cognition and advertising: Understanding the role of personality variables in consumer behavior}} , author={{ CHaugtvedt } and { RPetty } and { J&cacioppo }} , journal={{Journal of Consumer Psychology}} 1 , year={1992} } @book{b11, , title={{Front Office Psychology}} , author={{ HV WHeldenbrand }} , year={1944} , publisher={Hotel Monthly Press} , address={Chicago} } @incollection{b12, , title={{The impact of self-monitoring on image congruence and product/brand evaluation}} , author={{ MKHogg } and { AJCox } and { KKeeling }} , journal={{European Journal of Marketing}} 34 5/6 , year={2000} } @incollection{b13, , title={{Five psychological principles everyone should know and use}} , author={{ JHouran }} , booktitle={{HVS.}} , year={2009. July 5, 2010} } @book{b14, , title={{Personality types and consumer preferences for multiple currency usages: A study of the restaurant industry}} , author={{ HHHu }} , year={2005. July 20, 2010} , note={Dissertation Presented to the Graduate School of the Ohio State University} } @incollection{b15, , title={{Promotion signal: Proxy for a price cut}} , author={{ JJImman } and { LMcalister } and { WDHoyer }} , journal={{Journal of Consumer Research}} 17 1 , year={1990} } @incollection{b16, , title={{Framing the deal: The role of restrictions in accentuating deal value}} , author={{ JJImman } and { ACPeter } and { PRaghubir }} , journal={{Journal of Consumer Research}} 24 1 , year={1997} } @book{b17, , author={{ RDReid } and { DCBojanic }} , title={{Hospitality Marketing Management (5th Ed.)}} New Jersey , publisher={John Wiley & Sons, Inc} , year={2010} } @book{b18, , title={{Theories of Personality}} , author={{ RRyckman }} , year={2004} , publisher={Thomson/Wadsworth} , address={Belmont, CA} } @book{b19, , title={{A topical approach to life-span development}} , author={{ JWSantrock }} , editor={Mike Ryan} , year={2008} , publisher={McGraw-Hill} , address={New York} , note={The self, identity, and personality} } @book{b20, , title={{Applying psychology in business: The handbook for managers and human resource professionals}} , author={{ BSchneider }} , editor={John W. Jones, Brian D. Steffy & Douglas W. Bray} , year={1991} , publisher={Macmillan, Inc} , address={NY} , note={Applied psychology in business: A multilevel overview} } @incollection{b21, , title={{Attitude functions in advertising: The interactive role of products and self-monitoring}} , author={{ SShavitt } and { TMLowrey } and { SPHan }} , journal={{Journal of Consumer Psychology}} 1 4 , year={1992} } @incollection{b22, , title={{Self-monitoring of expressive behavior}} , author={{ MSnyder }} , journal={{Journal of Personality and Social Psychology}} 30 , year={1974} } @incollection{b23, , title={{Self-monitoring processes}} , author={{ MSnyder }} , journal={{Advances in Experimental Social Psychology}} , editor={L. Berkowitz} 12 , year={1979} , publisher={Academic Press} } @book{b24, , title={{Public appearances, Private realities: The psychology of self-monitoring}} , author={{ MSnyder }} , year={1987} , publisher={W. H. Freeman} , address={New York} } @incollection{b25, , title={{The interface of cognitive and social psychology}} , author={{ SETaylor }} , booktitle={{Cognition, Social Behavior, and the Environment}} , editor={ JHHarvey } Hillsdale, NJ , publisher={Lawrence Erlbaum Associates} , year={1981} } @book{b26, , title={{OPUS Hotel Vancouver}} , author={{ +Travel } and { Leisure }} , year={August 1, 2010} , publisher={American Express Publishing Corporation} } @incollection{b27, , title={{Personality Psychology}} , author={{ Wikipedia }} , journal={{Wikimedia Foundation Inc}} , year={2010. August 5, 2010} }