Private Label a Retailersa Competitive Strategy

Prof. Dr. Mariyana Bozhinova

Authors

Prof. Dr. Mariyana Bozhinova

Keywords:

private label, retail chain, competitive strategy, economy private labels, image private labels

Abstract

In today's market conditions there has been an increase in the power of retailers in the distribution channels for consumer goods; at the same time the competition between them has been intensified. Retail chains permanently explore and identify the sources of competitive advantage in order to benefit from them. This article focuses on retailers' private labels as a competitive strategy of the present day. The relationship between the degree of concentration of retailing and the share of private label goods is investigated based on empirical data. The factors facilitating private label goods to penetrate the market are outlined, and the benefits for retailers, manufacturers and consumers in developing such labels are discussed. The theoretical considerations are corroborated by examples from retailers' business practices.

Downloads

How to Cite

Private Label a Retailersa Competitive Strategy. (2014). Global Journal of Management and Business Research, 13(E10), 29-33. https://journalofbusiness.org/index.php/GJMBR/article/view/100470

Download Citation

References

J Murphy (1990) Downie, Caren, (born 24 Dec. 1960), Brand Director and Founder, Finery London, since 2014. 61.

J Ivanova (2009) Raztsvet povreme na retsesiya. (7).

Marina Nikolova, Marusya Linkova, Pavlin Pavlov, Elitsa Krasteva (2012) Theoretical and methodological basis in the management of sustainable development of rural territories in the Republic of Bulgaria. 14(34), 37-48.

S Stavrov (2003) Stanovlenie i razvitie sobstvennayh torgovayh marok prodovolystvennayh raznichnayh setey v sovremennoy Rossii. 8(32), 31-35.

J Ivanova (2011) Sobstveni marki ne oznachava zadalzhitelno evtini. 7(33), 33.

B Semkova (2009) Vazhodat na Private Labels. (7), 10.

Frederike Lülfs-Baden, Jan Bolten, Raphael Kennerknecht, Achim Spiller (2009) Perspectives of Small Retailers in the Organic Market: Customer Satisfaction and Customer Enthusiasm. 15(3), 267-282.

K Radulova (2009) Sobstvenite marki -motivi na potrebitelite, predimstva na targovtsite. 7, 10.

Y Kulik (2011) Lara, Clever. 10, 15.

M Bozhinova (2009) Razvitie i konkuren tosposobnost na targovskite verigi v Balgariya. 9, 184-185.