Affective Commitment: An Empirical Study of Executive and Non-executive Bank Employees

shabnam zaffar

Authors

shabnam zaffar

Keywords:

organisational commitment, affective commitment, normative commitment and continuance commitment

Abstract

Loyalty to a social unit", has been a concern of managers in many countries.The objective of this study is to gauge the level of affective commitment among executive and nonexecutive bank employees, and to study if, there is significant difference in their affective commitment to their banks. The focus resides on the loyalty, identity, membership and involvement of the employee with their bank. The results of the study unfold that the executives possess the high level affective commitmentthan non -executives and t -test reveals thatthere is statistically significant difference between these two groups.

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How to Cite

Affective Commitment: An Empirical Study of Executive and Non-executive Bank Employees. (2014). Global Journal of Management and Business Research, 13(G7), 13-16. https://journalofbusiness.org/index.php/GJMBR/article/view/100437

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