To Examine Whether There is Any Significant Difference in Brandsa Preference of Talcum Powder Used by Different Communities in Four Major Cities of the State of Uttar Pradesh, India.
Keywords:
talcum powder, brands, retailers, communities, allocated
Abstract
The present study aims at analyzing whether there is significant difference in brands preference among five main brands of talcum powder used by the customers of the four major cities of the state of Uttar Pradesh in India. In this study a set of its 240 sales samples each in every city under study was examined through the retailers and found to be allocated among four communities i.e. Hindus, Muslims, Sikhs and Christians. Brand preferences are usually studied by attempting to profile and understand loyal consumers. The five brands under study are as follows: - Ponds, Lakme, Fa, Wild stone, Cinthol.
Downloads
- Article PDF
- TEI XML Kaleidoscope (download in zip)* (Beta by AI)
- Lens* NISO JATS XML (Beta by AI)
- HTML Kaleidoscope* (Beta by AI)
- DBK XML Kaleidoscope (download in zip)* (Beta by AI)
- LaTeX pdf Kaleidoscope* (Beta by AI)
- EPUB Kaleidoscope* (Beta by AI)
- MD Kaleidoscope* (Beta by AI)
- FO Kaleidoscope* (Beta by AI)
- BIB Kaleidoscope* (Beta by AI)
- LaTeX Kaleidoscope* (Beta by AI)
How to Cite
Published
2013-01-15
Issue
Section
License
Copyright (c) 2013 Authors and Global Journals Private Limited
This work is licensed under a Creative Commons Attribution 4.0 International License.