To Examine Whether there is any Significant Difference in Brands' Preference of Talcum Powder used by Different Communities in Four Major Cities of the State of Uttar Pradesh, India

Dr. Abhimanyu Kumar

Authors

Dr. Abhimanyu Kumar

Keywords:

talcum powder, brands, retailers, communities, allocated

Abstract

The present study aims at analyzing whether there is significant difference in brands preference among five main brands of talcum powder used by the customers of the four major cities of the state of Uttar Pradesh in India. In this study a set of its 240 sales samples each in every city under study was examined through the retailers and found to be allocated among four communities i.e. Hindus, Muslims, Sikhs and Christians. Brand preferences are usually studied by attempting to profile and understand loyal consumers. The five brands under study are as follows: - Ponds, Lakme, Fa, Wild stone, Cinthol.

Downloads

How to Cite

To Examine Whether there is any Significant Difference in Brands’ Preference of Talcum Powder used by Different Communities in Four Major Cities of the State of Uttar Pradesh, India. (2013). Global Journal of Management and Business Research, 13(4), 7-10. https://journalofbusiness.org/index.php/GJMBR/article/view/

Download Citation

References

Howard Butz, Leonard Goodstein (2006) Measuring customer value: Gaining the strategic advantage. 24(3), 63-77. https://doi.org/10.1016/s0090-2616(96)90006-6

Schiff man, G. Leon, Leslie Lazer, Kanuk (2001) Consumer Behavior, 4th ed.

S. Radhika (1993) A study on the brand preference for consumer non durables (a case of baby food products).

Ambika devi (1990) Consumer preference in Tooth paste: A study in Erode.

Dominique Raju, Xardel Consumer behaviour concepts, applications and cases. 24.

S. Pillai & Bagavathi Modern marketing principles and practices.

Philip Kotler (2005) Marketing Management - Analysis, Planning, Implementation and Control, Prentice Hall of India : New Delhi, p151.

Leon Festinger (2004) Behavioral Support for Opinion Change. 28(3), 404. https://doi.org/10.1086/267263

Winston Mahatoo (2005) The Dynamics of Consumer Behavior, John Wiley & Sons Canada Ltd.: Toronto. 5-8.

D. Kurtz (2008) Contemporary Marketing.

John Howard (2006) Consumer Behavior in Marketing Strategy Prentice Hall : New Jersey.

R. Markin (2008) The Psychology of Consumer Behaviour.

Michael Solomon (2003) Introduction to Consumer behaviour, Consumer Behaviour, Prentice Hall, pp, 5. 1.

J. Engel, R. Blackwell, P. Miniard (2006) Consumer Behavior (6th ed.).

J. Evans, B. Berman (2005) Principles of Marketing, (2nd ed.

Joel Evans, Barry Berman (2004) Essentials of Marketing. 78-104.