To Examine Whether There is Any Significant Difference in Brandsa Preference of Talcum Powder Used by Different Communities in Four Major Cities of the State of Uttar Pradesh, India.

Dr.  Abhimanyu Kumar

Authors

Dr. Abhimanyu Kumar

Keywords:

talcum powder, brands, retailers, communities, allocated

Abstract

The present study aims at analyzing whether there is significant difference in brands preference among five main brands of talcum powder used by the customers of the four major cities of the state of Uttar Pradesh in India. In this study a set of its 240 sales samples each in every city under study was examined through the retailers and found to be allocated among four communities i.e. Hindus, Muslims, Sikhs and Christians. Brand preferences are usually studied by attempting to profile and understand loyal consumers. The five brands under study are as follows: - Ponds, Lakme, Fa, Wild stone, Cinthol.

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How to Cite

To Examine Whether There is Any Significant Difference in Brandsa Preference of Talcum Powder Used by Different Communities in Four Major Cities of the State of Uttar Pradesh, India. (2013). Global Journal of Management and Business Research, 13(E4), 7-10. https://journalofbusiness.org/index.php/GJMBR/article/view/100357

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