@incollection{,
	
					
					
					9BDA1DDF699339203F2DE6BBD6FB35CD
				,
	author={{Dr.  AbhimanyuKumar} and {Govt. P.G. College}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}134710
}

@incollection{b0,
	
	
		,
	title={{Measuring Customer Value: Gaining the Strategic Advantage}}
		,
	author={{
			EHButz
		} and {
			DLGoodstein
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	journal={{Organizational Dynamics}}
		
			24
			3
			63
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	year={2006}
		
	

}

@book{b1,
	
	
		,
	author={{
			Schiff Man
		} and {
			GLeon
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			LeslieLazer Kanuk
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		,
	title={{Consumer Behavior, 4}}
				
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	year={2001}
			31
		
	
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	note={th ed., n New Jersey}

}

@incollection{b2,
	
	
		,
	title={{A study on the brand preference for consumer non durables (a case of baby food products}}
		,
	author={{
			SRadhika
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	journal={{Journals of Marketing}}
		
			,
	year={1993}
		
	

}

@book{b3,
	
	
		,
	title={{Consumer preference in Tooth paste: A study in Erode}}
		,
	author={{
			AmbikaDevi
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			,
	year={1990}
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	publisher={Journals of Marketing}
		
	

}

@incollection{b4,
	
	
		,
	title={{Consumer behaviour concepts, applications and cases}}
		,
	author={{
			DominiqueRaju
		} and {
			Xardel
		}}
		
	
	
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	booktitle={{vikas publishing house pvt Ltd}}
				New Delhi
		
			24
		
	

}

@book{b5,
	
	
		,
	title={{Pillai & Bagavathi Modern marketing principles and practices, S.Chand and company Ltd}}
		,
	author={{
			SN
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			,
	address={New Delhi}
		
	

}

@book{b6,
	
	
		,
	title={{Marketing Management -Analysis, Planning, Implementation and Control}}
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	author={{
			PhilipKotler
		}}
		
			,
	year={2005}
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	publisher={Prentice Hall of India}
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	address={New Delhi}
		
	

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@incollection{b7,
	
	
		,
	title={{Behavioural support for opinion change}}
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	author={{
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		,
	journal={{Public Opinion Quarterly}}
		
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	year={2004}
		
	

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@book{b8,
	
	
		,
	title={{The Dynamics of Consumer Behavior}}
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	author={{
			WinstonHMahatoo
		}}
		
			,
	year={2005}
			,
	publisher={John Wiley & Sons Canada Ltd}
			
			,
	address={Toronto, Ontario}
		
	

}

@book{b9,
	
	
		,
	title={{Contemporary Marketing. 9 th edn}}
		,
	author={{
			DLKurtz
		}}
		
			,
	year={2008}
			,
	publisher={The Dryden Press}
			,
	address={Orlando}
		
	

}

@book{b10,
	
	
		,
	title={{Consumer Behavior in Marketing Strategy Prentice Hall}}
		,
	author={{
			JohnAHoward
		}}
		
			,
	year={2006}
			,
	address={New Jersey}
		
	

}

@book{b11,
	
	
		,
	title={{The Psychology of Consumer Behaviour}}
		,
	author={{
			RMarkin
		}}
		
			,
	year={2008}
			,
	publisher={Prentice-Hall}
			,
	address={New Jersey}
		
	

}

@incollection{b12,
	
	
		,
	title={{Introduction to Consumer behaviour}}
		,
	author={{
			Michael R Solomon
		}}
	
	
		,
	booktitle={{Consumer Behaviour}}
				
			,
	publisher={Prentice Hall}
			,
	year={2003}
			5
		
	

}

@book{b13,
	
	
		,
	author={{
			JEngel
		} and {
			RBlackwell
		} and {
			PMiniard
		}}
		
		
		,
	title={{Consumer Behavior}}
				Chicago
		
			,
	publisher={The Dryden Press}
			,
	year={2006}
		
	
	,
	note={6th ed.}

}

@book{b14,
	
	
		,
	author={{
			JREvans
		} and {
			BBerman
		}}
		
		,
	title={{Principles of Marketing}}
				New York
		
			,
	publisher={Macmillan}
			,
	year={2005}
		
	
	,
	note={2nd ed.}

}

@book{b15,
	
	
		,
	author={{
			JoelREvans
		} and {
			BarryBerman
		}}
		
		,
	title={{Essentials of Marketing}}
				
			,
	publisher={Macmillan: USA}
			,
	year={2004}
			
		
	

}