Abstract

Advertisements create an image and symbolic appeal of the product or service brand. Different appeals enhance effectiveness of advertisements that evokes some emotional reaction in viewer#x2019;s mind. Advertisers often believe that positive emotional message directly stimulates the customer toward the use of the brand while negative emotional message will give the same result but by an alternative route. It is often a question of discussion that by what extent this negative emotional message is stimulating the customers to buy a particular brand. Even though it works, its impact is always questioned on the basis of nature of customer and type of product category for which it has been used. Measure the effect of some of the selected. This article discuss have negative emotional and measure effect on Women in selected FMCG product#x2019;s advertisements.