Postmodern Advertising versus Modern Advertising

Abstract

Postmodern advertising and modern advertising are two broad concepts which emphasize on the change of economic factors and social values. With the conception of postmodernism after modernism, it brought a change in the style of art, technology architecture etc. as well as in advertising. Advertising is a significant factor for promoting product or service. Now, the techniques of postmodernism also change the criteria of advertisement. In this paper, I have discussed the phenomena of change related to advertising in Pakistan and also checked the consumer response. To find out if there is any impact on the society. Plus I wanted to find out either they are accepting it or not because mostly ads are based on postmodernism.