[1]
“Consumer Perception of Immersive Advertising in the Metaverse-An Analysis of the Fashion Industry”, GJMBR, vol. 25, no. E1, pp. 83–119, Aug. 2025, Accessed: Feb. 18, 2026. [Online]. Available: https://journalofbusiness.org/index.php/GJMBR/article/view/103076