Marketing Managersa Degrees of Awareness about the Significance of the Customer Experience Management (CEM) in the Jordanian Banking, Insurance and Financial Services Sectors. Global Journal of Management and Business Research, [S. l.], v. 17, n. E1, p. 23–32, 2017. Disponível em: https://journalofbusiness.org/index.php/GJMBR/article/view/101321. Acesso em: 19 feb. 2026.