Abstract

Information technology, and the hardware and software associated with the IT industry, are an integral part of nearly every major global industry. The information technology (IT) industry has become of the most robust industries in the world. IT, more than any other industry or economic facet, has an increased productivity, particularly in the developed world, and therefore is a key driver of global economic growth. Economies of scale and insatiable demand from both consumers and enterprises characterize this rapidly growing sector. This paper evaluates the relative efficiencies of various Indian IT Companies with the use of Data Envelopment Analysis (DEA) in the presence of different factors of marketing (Total Income