Abstract

The Indian electronics Industry has evolved from a undersized government regulated and sluggish growth industry in early 1990,s to a multi-segment export oriented that is witnessing rapid growth and high competition due to changes in Governments policy regime. The once protective policies have been relaxed to a great extent in a bid to attract foreign capital and adapt technology across borders, so that a globally competitive industry is developed. Feeling the heat of the resistance from global brands on its home territory and reeling under the beat of widespread slowdown in the economy, BPL group management worked out a blueprint to substantially reduce its workforce in the year 2002 as part of its restructuring plan. BPL group is an Indian electronics company that deals with consumer appliances (such as refrigerators and washing machines), home entertainment products and health care devices. Over the years, BPL's growth has been subject to constant challenges.