The Effects of Perceived Risk, Personality Trait, and Social Media on Experience Value and Satisfaction- A Study on Water Adventure Recreation in Taiwan

Authors

  • Wen-Cheng Chu

  • Cedric Hsi-Jui Wu

  • Yi-Ting Chu

  • Yi-Chi Chu

Keywords:

perceived risk, personality trait, social media, adventure recreation, partial least squares (PLS)

Abstract

This paper utilized a questionnaire to study the influence of perceived risk, personality trait, and social media on experience value and satisfaction on water adventure recreation activities in Taiwan. There were 314 surveyors who took part in water adventure recreation. PLS measurement of the model GOF was 0.461, while the SRMR was 0.087, reaching a significant level. The whole model with 72.6% of satisfaction shows that the model is excellent.

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How to Cite

The Effects of Perceived Risk, Personality Trait, and Social Media on Experience Value and Satisfaction- A Study on Water Adventure Recreation in Taiwan. (2021). Global Journal of Management and Business Research, 21(A8), 1-10. https://journalofbusiness.org/index.php/GJMBR/article/view/3405

 

References

The Effects of Perceived Risk, Personality Trait, and Social Media on Experience Value and Satisfaction- A Study on Water Adventure Recreation in Taiwan

Published

2021-07-15

Issue

Vol. 21 No. A8 (2021): GJMBR-A Administration: Volume 21 Issue A8

Section

Articles

License

Copyright (c) 2021 Authors and Global Journals Private Limited

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

The Effects of Perceived Risk, Personality Trait, and Social Media on Experience Value and Satisfaction- A Study on Water Adventure Recreation in Taiwan. (2021). Global Journal of Management and Business Research, 21(A8), 1-10. https://journalofbusiness.org/index.php/GJMBR/article/view/3405