Exploring the Factors Affecting Consumer Purchase Behavior during COVID-19: A Case Study of Techno Products in Dhaka City

Authors

  • Syed Abdullah Al Noman

  • Takrima Jannat

  • Anika Meher Amin

  • Md. Shafkat Imon Araf

  • Md. Irtija Tahmid Hossain

  • Siha Fatima Hoque

DOI:

https://doi.org/10.34257/GJMBREVOL21IS2PG13

Keywords:

covid-19, consumer behavior, technology industry, economy fluctuation

Abstract

Purpose: This paper proposes an exhaustive examination of investigating the variables influencing shopper/consumers#x2019; buy conduct during COVID-19 on techno items in Dhaka city. This study intends to investigate the components emerging from vulnerability like Covid pandemic on the customer buy conduct of techno items in Dhaka city. Methodology: 226 respondents were surveyed using a 19- items structured questionnaire. Exploratory Factor Analysis technique was used to identify the significant factors.

How to Cite

Syed Abdullah Al Noman, Takrima Jannat, Anika Meher Amin, Md. Shafkat Imon Araf, Md. Irtija Tahmid Hossain, & Siha Fatima Hoque. (2021). Exploring the Factors Affecting Consumer Purchase Behavior during COVID-19: A Case Study of Techno Products in Dhaka City. Global Journal of Management and Business Research, 21(E2), 13–23. https://doi.org/10.34257/GJMBREVOL21IS2PG13

Exploring the Factors Affecting Consumer Purchase Behavior during COVID-19: A Case Study of Techno Products in Dhaka City

Published

2021-01-15