Exploring the Factors Affecting Consumer Purchase Behavior during COVID-19: A Case Study of Techno Products in Dhaka City
DOI:
https://doi.org/10.34257/GJMBREVOL21IS2PG13Keywords:
covid-19, consumer behavior, technology industry, economy fluctuation
Abstract
Purpose: This paper proposes an exhaustive examination of investigating the variables influencing shopper/consumers#x2019; buy conduct during COVID-19 on techno items in Dhaka city. This study intends to investigate the components emerging from vulnerability like Covid pandemic on the customer buy conduct of techno items in Dhaka city. Methodology: 226 respondents were surveyed using a 19- items structured questionnaire. Exploratory Factor Analysis technique was used to identify the significant factors.
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Published
2021-01-15
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