Measuring Service Gap of Banking services in Bangladesh- A Study Based on Selected Private Commercial Bank in the Northern Region
DOI:
https://doi.org/10.34257/GJMBRCVOL21IS1PG55Keywords:
servqual, service gap, tangibility, reliability, responsiveness
Abstract
This research investigates the service gap between client#x2019;s expectation and perception regarding banking services in Bangladesh with a particular focus on the SERVQUAL model along with the five dimensions: Tangibility, Reliability, Responsiveness, Assurance, and Empathy. We investigate the dimensions of quality of banking service and its impact on customer satisfaction. A self-administered and structured questionnaire use to collect data from 200 respondents of banks#x2019; clients. The SPSS software use here for analyzing data.
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Published
2021-01-15
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