Organisational Learning and Competitive Advantage of Media Broadcasting Organisation in Rivers State

Authors

  • Ikoro, Ngozichukwu

  • Amah

  • Edwinah

Keywords:

organisation, differentiation, organisational learning, competitive advantage,

Abstract

The relationship between organisational learning and competitive advantage of media broadcasting organisations in Rivers State was the focus of this study. We used survey research design and the research instrument used was questionnaire. The study population was made up of three media organisations staff in Rivers State. The population was 1405 staff and using Krejcie and Morgan sample size determining table was used in determining our sample size and we had 302 staff as sample size.

How to Cite

Ikoro, Ngozichukwu, Amah, & Edwinah. (2020). Organisational Learning and Competitive Advantage of Media Broadcasting Organisation in Rivers State. Global Journal of Management and Business Research, 20(A16), 27–35. Retrieved from https://journalofbusiness.org/index.php/GJMBR/article/view/3275

Organisational Learning and Competitive Advantage of Media  Broadcasting Organisation in Rivers State

Published

2020-07-15