Analysis on Yunnan Province Becoming a Health and Leisure Tourism Center in South Asia and Southeast Asia

Authors

  • Song Xiaoyu

  • Deng Zhiwei

  • Zhang Zihao

Keywords:

yunnan province, south asia and southeast asia, health and leisure health tourism

Abstract

Yunnan province is in the southwest of China. It is a major tourist province with excellent climate conditions, diverse ecological, biological resources and rich ethnic cultural resources. However, in recent years, the development speed of tourism in Yunnan Province has slowed down, and it has gradually lost the advantages over the other western provinces, even falling behind them. The reason is that the tourism products in Yunnan are aging, and the lack of innovation and development is the main factor. How to create competitive tourism products at home and abroad, it is not enough to rely on the tourism industry individually. Health is the eternal theme of human beings and an important indicator of social progress. The Yunnan Provincial People's Government has proposed to build a world-class "green energy, green food, healthy living destination". Yunnan Provincial try to use of Yunnan's multiple advantages in developing a large health industry with location, climate, environment, resources, culture and tourism.

How to Cite

Analysis on Yunnan Province Becoming a Health and Leisure Tourism Center in South Asia and Southeast Asia. (2020). Global Journal of Management and Business Research, 20(21), 1-7. https://journalofbusiness.org/index.php/GJMBR/article/view/3130

References

China Information (2017) (2017, January). In 2016, Yunnan's total tourism revenue was 472.625 billion yuan, receiving 431 million tourists from home and abroad. Retrieved from. http://www.askci.com/news/chanye/20170126/14104689238.shtml

(2016) China Inbound Tourism Development Annual Report of 2016.

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Analysis on Yunnan Province Becoming a Health and Leisure Tourism Center in South Asia and  Southeast Asia

Published

2020-05-28

How to Cite

Analysis on Yunnan Province Becoming a Health and Leisure Tourism Center in South Asia and Southeast Asia. (2020). Global Journal of Management and Business Research, 20(21), 1-7. https://journalofbusiness.org/index.php/GJMBR/article/view/3130