Abstract

This study accommodates consumer buying behavior with the media psychology. It provides a deeper understanding of media psychology, advertising psychology and the internet advertising deductively. To contribute the marketing evaluation, gives an insight to the accumulated information from factors and internal influences affecting consumer behavior. The data engaged in explaining the study, determined with interpretations of the in depth-interviews with the psychologist. The purpose of the study analyzing the psychology professionals' opinions about the internet advertising effects on consumer buying behavior in the light of media psychology. This study provides benefits for both brand advertisers and media consumers to execute a causation from the psychology professionals.