Strategies for Business Growth in Robotics and Automation

Vijay Kumar Dharmadhikari; Dr. PC Basak

Authors

Vijay Kumar Dharmadhikari
Dr. PC Basak

Keywords:

technology strategy, operations strategy, business strategy, business growth, robotics and automation, dimensional map

Abstract

Managing technology integrated with operations strategies is a challenging task and has prime importance in a firm's business strategy formulation. Today technology and disruptive manufacturing methodologies can make the difference between a winning or losing competitive strategic alternative. This research work is targeted towards the formulation of winning strategies including analysis on technology and operations strategies for business growth with focus on robotics and automation. Also included is a practical illustration of a company in real time who have identified and successfully implemented robotics and automation as their prime business growth area. How the formulation of correct strategies brought business growth and success to the organization has been studied and enunciated. Also developed is an advanced Gap Analysis framework which is basically a Dimensional Map to identify the strengths and weaknesses of the factors affecting business growth of the organization. Also, this helps in identifying those factors which needs strategic reinforcement. In conclusion we obtain a prediction factor list to identify the winning operations, technology and business strategies adopted by leaders in the Robotics and Automation industry for business growth.

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How to Cite

Strategies for Business Growth in Robotics and Automation. (2015). Global Journal of Management and Business Research, 15(A9), 33-50. https://journalofbusiness.org/index.php/GJMBR/article/view/1742

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