Abstract

Every business is a people business. At the heart of every successful business are the people who make things happen. Human capital is its most valuable resource, which provides the solid foundation needed to build long-term profitability and ongoing success of an organization. Therefore, businesses must constantly seek new and innovative ways to attract and retain a top-notch workforce, and motivate them to perform to their fullest potential. The evidence from the literature review, the key success factor of business is human capital. Human capital is an investment (HRD) in expectation of positive rate of return (innovation and creativity). Everything can be imitated but competent and innovative workforce cannot be imitated and it becomes distinctive resource regarded as competitive advantage. If you corporate, focus on building and retaining human capital.