On the March again "Better Dey Come" Goodluck to Nigerians" the use of Marketing and Advertising Strategies in Political Marketing

Ayozie Daniel Ogechukwu

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Ayozie Daniel Ogechukwu

Keywords:

advocates how marketing, marketing communication strategies, political Advertising, political meaning

Abstract

Favour, Ebele and Blessing my little kids wakes me up in the morning with their favourite political jingles "ATIKU DEY COME OO, BETTER DEY COME, OR GOODLUCK TO EVERYBODY, GOODLUCK TO NIGERIA. In the past it was popular to hear on the march again, M.K.O. is our choice oo. With precision, the adverts of the Nigerian Republican Congress State "One wrong vote, takes us 100 steps back" free has a price" Beware there is a trap somewhere, or the social Democratic Party's slogan "Enough is Enough, Don't allow, the nations wealth to be flown away again, vote SDP. Should Education be so expensive, should Housing be this indecent? vote SDP. In politics as in advertising, Nigeria seems to have adopted the United states of America and the united kingdom as a model. The marriage of Advertising and Politics is becoming more pronounced in Nigeria (Moemeke 1992). The Nigerian electorate is getting more politically enlightened and those seeking elective offices are also becoming more sophisticated (Oyovbare 1992). There is then the need for a proper education on political marketing and Advertising. Marketing, public relations and Advertising are very important tools in packaging of politicians, their parties and programmes from the perspective of the electorate.

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On the March again "Better Dey Come" Goodluck to Nigerians" the use of Marketing and Advertising Strategies in Political Marketing. (2013). Global Journal of Management and Business Research, 13(26), 15-27. https://journalofbusiness.org/index.php/GJMBR/article/view/

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Author Biography

Ayozie Daniel Ogechukwu

Ayozie Daniel Ogechukwu is a Nigerian academic and researcher specializing in marketing, with a particular focus on relationship marketing strategies for Small and Medium Enterprises (SMEs) in Nigeria. He is affiliated with the Department of Marketing at The Federal Polytechnic Ilaro, Ogun State, and has also been associated with Delta State University. His published works explore the effective use of relationship marketing for customer satisfaction and retention, the marketing interface of SMEs, and ethical challenges in the Nigerian commercial banking sector. With 7 publications and 34 citations, his research has contributed to understanding marketing practices in the Nigerian context. He holds an h-index of 2 and an i10-index of 2, reflecting the impact of his scholarly contributions.

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