"A Study on Retailer Role in Selected Dairy Industries"

Abstract

- Dairy industry is alarmingly developing in the present day economy due to its contribution to the economy and rural poor people by providing an opportunities to uplift them by generating additional income. Since ages, Dairy industry has been practiced as a rural cottage industry. Among the 70 million rural population in India during 2001, 37% are landless. These landless and small farmers are having 53% of livestock in their possession and Produced 52% of the total milk production. Government of India is providing various programmes for upliftment of the small rural milk producer as well as under privileged urban consumers. There is an enormous growth in expenditure on dairying from the I PLAN (1951-56) of 78.1 million rupees to IX PLAN (1997-2002) is 21425.00 million rupees as per Economic survey 2002, of planning commission of ministry of agriculture, Govt. of India. The value of output has also increased manifolds. In the Eleventh Five-Year Plan (2007-2012) The Department of Animal Husbandry, Dairying and Fisheries had launched a scheme titled 'Integrated Dairy Development Project (IDDP) in Non - Operation Flood, Hilly and Backward Areas' on 100% grant-in-aid basis during the 8th Plan period and continued during 9th Plan to 11th Plan period. GJMBR-E