Qualitative Analysis of Media Coverage on Migration and Its Effects on Corporate  Reputation and Market Performance

Mr. Md. Nafis Shakil

doi:10.34257/GJMBRB156393

Authors

Mr. Md. Nafis Shakil
https://orcid.org/0009-0006-4370-7251

Keywords:

corporate communication, corporate reputation management, financial market sentiment, investor sentiment, media framing, Migration Discourse, qualitative content analysis., stakeholder perception

Abstract

This research proposes a complex correlation between media reporting on migration and its implications on corporate image and performance in a qualitative context. Migration is depicted as a socially and politically provocative phenomenon, which attracts different and emotionally colored media stories that influence the attitudes of the population and stakeholders to the corporations engaged in the situation of migration. The study uses qualitative content analysis of the media coverage, press releases, and stakeholder messages to understand the role of framing, tone and subject matter in the migration-related media coverage to drive the corporate image process. Further, it looks at how these media narratives influence investor sentiment, brand image, and financial market performance. The paper provides valuable contextual information on the effects of media on perception by filling a critical gap in the current body of knowledge on the importance of migration in corporate reputation management.

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How to Cite

Qualitative Analysis of Media Coverage on Migration and Its Effects on Corporate Reputation and Market Performance. (2026). Global Journal of Management and Business Research, 26(B1), 1-7. https://doi.org/10.34257/GJMBRB156393

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Author Biography

Mr. Md. Nafis Shakil

Md Nafis Shakil Management Researcher | Operations Specialist | GTO at Shamadhan Services As a Management Studies researcher at the Bangladesh University of Professionals (BUP), my professional focus is rooted in the empirical analysis of organizational systems. I treat every corporate environment—from Financial Crime Surveillance at bKash to my current role as a Graduate Trainee Officer at Shamadhan Services Limited—as a primary site for data-driven inquiry. Research Interests & Publication Focus: Operational Compliance: Investigating regulatory frameworks within the Fintech sector. Human Capital Metrics: Analyzing recruitment lifecycles and departmental synergy. Strategic Documentation: Exploring the impact of data extraction accuracy on corporate decision-making. My goal is to bridge the gap between field operations and academic literature, contributing high-quality, evidence-based publications to the field of Management and Corporate Affairs.

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