Qualitative Analysis of Media Coverage on Migration and Its Effects on Corporate Reputation and Market Performance
Keywords:
corporate communication, corporate reputation management, financial market sentiment, investor sentiment, media framing, Migration Discourse, qualitative content analysis., stakeholder perception
Abstract
This research proposes a complex correlation between media reporting on migration and its implications on corporate image and performance in a qualitative context. Migration is depicted as a socially and politically provocative phenomenon, which attracts different and emotionally colored media stories that influence the attitudes of the population and stakeholders to the corporations engaged in the situation of migration. The study uses qualitative content analysis of the media coverage, press releases, and stakeholder messages to understand the role of framing, tone and subject matter in the migration-related media coverage to drive the corporate image process. Further, it looks at how these media narratives influence investor sentiment, brand image, and financial market performance. The paper provides valuable contextual information on the effects of media on perception by filling a critical gap in the current body of knowledge on the importance of migration in corporate reputation management.
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References
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2026-06-20
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