Advertising through Mobile Phone: Efficiency, Excellence & Potentials in Bangladesh.

Abstract

The study investigates the efficiency level of advertising through mobile phone and also explores the recent status, potentials and practices of advertisings through mobile phone in Bangladesh. The paper also measures the extent of advertising through the medium of mobile phone as new communication technology. A mobile phone ad, or mobile advertising, is a type of marketing that uses mobile phones to generate advertisements.Internet advertising, though the two are often compared. 1 By sending advertisements to cell phone users, a company can effectively reach billions of people. Advertising through MOBILE PHONE is a rapidly growing sector providing brands, agencies & marketers the opportunities to connect with the consumers beyond traditional and digital media and directly on their mobile phone. The explosive growth of wireless as a communication medium offering new advertisings opportunities and demanding the wireless become a new channel of the marketing communication mix. Mobile advertising has proven to be more efficient than