Adaptive Financial Controlling in Times of Crisis: Evidence from Eastern European Retail

Dr. Valeriia Medvetska

doi:10.34257/GJMBRCVOL25IS1PG21

Authors

Dr. Valeriia Medvetska

Keywords:

Key Account Manager, Beko Europe (formerly Whirlpool Ukraine) Kyiv, Ukraine, Member

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Adaptive Financial Controlling in Times of Crisis: Evidence from Eastern European Retail. (2025). Global Journal of Management and Business Research, 25(C1), 21-33. https://doi.org/10.34257/GJMBRCVOL25IS1PG21

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