Human Capital Challenges in Sustainability Start-ups- Attracting, Retaining, and Developing Talented Individuals

Abstract

Sustainability start-ups play a critical role in addressing the world s most pressing challenges However they face a number of human capital challenges in attracting retaining and developing talented individuals These challenges include lack of brand awareness competition from established companies high turnover burn-out lack of career growth opportunities limited resources and lack of expertise This paper reviews the literature on human capital challenges in start-ups and sustainability start-ups It then identifies the unique human capital challenges faced by sustainability start-ups and evaluates the effectiveness of different strategies for addressing these challenges Finally the paper investigates the impact of human capital challenges on the performance of sustainability start-ups The paper finds that sustainability start-ups face a number of unique human capital challenges