Abstract

The text deals with the challenge of managers in performing digital transformation in medium and large companies born and successful in the context of the analog world Digital Transformation DIGITAL TRANSFORMATION has started to take on strategic contours no longer being solely linked to modernization and adaptation but becoming a matter of vital strategic positioning for various types and formats of organizations This process is being driven thanks to the high availability of internet access the capacity to process and store information the connection of people in the online world and the new ways of communicating and relating among people At the center of this journey is the leader more specifically the c-level and directors who have the role of leading this movement in their organizations and with their followers partners shareholders and society To this end we developed a model of categories and subcategories of competencies necessary for the implementation of DIGITAL TRANSFORMATION in traditional organizations of medium and large size in Brasilia Brazil The research used coding techniques extracted from the NVIVO 11 application as a data analysis strategy