Abstract

The paper aims at providing a systematic analysis of operations of Ford Motors and Volkswagen They are compared on basis their strategies and how they are performing globally Brief description about both of them is mentioned below Ford is one of the leading players in the global automotive industry and has implemented a successful product and pricing strategy in its international marketing efforts The company s product strategy involves offering a wide range of vehicles that cater to diverse consumer needs and preferences Ford has a robust product development and innovation process that allows it to introduce new models and upgrades frequently ensuring that its offerings remain competitive and relevant in the market In terms of pricing strategy For example in India Ford has launched several models with smaller engine sizes to cater to the country s growing demand for fuel-efficient vehicles In terms of product strategy Volkswagen VW is a multinational automotive company that has successfully implemented various strategies in international marketing One of the company s main strategies is to customize its products and marketing campaigns according to the needs and preferences of different regions and countries VW has established local production facilities in several countries enabling it to produce cars that are specifically tailored to the local market s demands This approach has helped the company to increase its market share in various regions including Europe Asia and the Americas Another important strategy for VW is to create a strong brand image globally