Internal Communication Management in the Face of the COVID-19 Pandemic: A Brazilian Experience

Abstract

In the face of COVID-19 pandemic, many organizations have adopted the home office and with this diverse surround, internal communication had to be adapted to the remote work model. Communication professionals needed to analyze the scenario, where various practical and psychological situations arose daily, such as domestic and family issues, insecurities and general concerns caused by the pandemic. Thus, this article aims to present, through research carried out with Internal Communication professionals, the main strategies used and the means of communication or tools used to maintain communication flows and the management of organizational culture. We start from the bibliographic research allied to the On-line research. We highlight the appreciation of internal communication after the pandemic and the acceleration of communicative processes in the digital environment. There is the relevance of accessible and inclusive communication channels, especially WhatsApp, as well as the fundamental role of leaders in the process of motivating employees and the importance of values such as trust, transparency and humanization in internal communications, enabling spaces for dialogue with and between employees.