Social is the New Financial: How Social Media Influence the Growth of Start-Ups.

Authors

  • Divya Sai Poluru

  • Tarun Tiwari

DOI:

https://doi.org/10.34257/GJMBRBVOL22IS5PG9

Keywords:

social media marketing, entrepreneurial culture in india, india’s 19- point action plan, indian start-up ecosystem, theoretical approaches

Abstract

Social Media taking the center-stage has augmented over the last decade in the arena of Business Development in an exponential progression It has been observed to be a pioneering force in determining the success as well as buoyancy of businesses in the long-run A theoretical exploration of the relevance of social media working as a catalyst- promoting innovation in the Indian Start-up Ecosystem shows that it has facilitated the progression of not just countless budding entrepreneurial ventures by providing an audience to entrepreneurs pitching novel ideas but also the economy as a whole articulated by it hitting the right notes in people who have a stake in the country s future This paper serves to compile relevant literature and provide a theoretical scrutiny of how social media has leveraged the Indian Start-up Ecosystem along with elucidating on how it has complemented policies directed towards improving the Start-up Economy in the country

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How to Cite

Divya Sai Poluru, & Tarun Tiwari. (2022). Social is the New Financial: How Social Media Influence the Growth of Start-Ups. Global Journal of Management and Business Research, 22(5), 9–17. https://doi.org/10.34257/GJMBRBVOL22IS5PG9

Social is the New Financial: How Social Media Influence the Growth of Start-Ups.

Published

2022-11-04