Social is the New Financial: How Social Media Influence the Growth of Start-Ups.
DOI:
https://doi.org/10.34257/GJMBRBVOL22IS5PG9Keywords:
social media marketing, entrepreneurial culture in india, india’s 19- point action plan, indian start-up ecosystem, theoretical approaches
Abstract
Social Media taking the center-stage has augmented over the last decade in the arena of Business Development in an exponential progression It has been observed to be a pioneering force in determining the success as well as buoyancy of businesses in the long-run A theoretical exploration of the relevance of social media working as a catalyst- promoting innovation in the Indian Start-up Ecosystem shows that it has facilitated the progression of not just countless budding entrepreneurial ventures by providing an audience to entrepreneurs pitching novel ideas but also the economy as a whole articulated by it hitting the right notes in people who have a stake in the country s future This paper serves to compile relevant literature and provide a theoretical scrutiny of how social media has leveraged the Indian Start-up Ecosystem along with elucidating on how it has complemented policies directed towards improving the Start-up Economy in the country
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2022-11-04
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