Risk Perception and Adoption of Joint Versus Individual Liability: The Case of Selected Tribes in Tanzania

Authors

  • Dr. Pendo N.S. Kasoga

Keywords:

risk perception, adoption, joint liability, individual liability, tribes, tanzania

Abstract

Perceive risk is an important factor that influences the adoption intention. Perceived risk associated with the use of microfinance institutions lending model may adversely affect borrowers. Researchers had applied the concept of perceived risk with Technology Acceptance Model (TAM) to measure the use of information technology, but overlooked the use of TAM on microfinance institutions lending models. This study integrates TAM with the adoption of joint vs. individual liability. To address these challenges, a study was conducted from four ethnic groups namely, Gogo, Zaramo, Chagga and Kinga borrowed from PRIDE (T) and FINCA (T). Questionnaires were used to collect information. The Structural Equation Modeling was used to perform the analysis.

How to Cite

Risk Perception and Adoption of Joint Versus Individual Liability: The Case of Selected Tribes in Tanzania. (2015). Global Journal of Management and Business Research, 15(45), 39-54. https://journalofbusiness.org/index.php/GJMBR/article/view/

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Risk Perception and Adoption of Joint Versus Individual Liability: The Case of Selected Tribes in Tanzania

Published

2015-10-09

How to Cite

Risk Perception and Adoption of Joint Versus Individual Liability: The Case of Selected Tribes in Tanzania. (2015). Global Journal of Management and Business Research, 15(45), 39-54. https://journalofbusiness.org/index.php/GJMBR/article/view/