The Impact of Application Green Marketing Criteria on the Marketing Performance
Keywords:
green marketing, marketing performance, the organization's culture
Abstract
The green marketing is one of the most important strategies which business organizations operate in order to gain consumers confidence on one hand , governments and those who working to protect the environment on the other hand . The survival of an organization in the market depends on its commitment to the standards of environmental protection and consumer from the damage that may arise from its operations .
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2015-02-20
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