Problems and Solutions of Leisure Sports Industry in China

lucas lee; 983534367

Authors

lucas lee
983534367

Keywords:

leisure, leisure sportsindustry; development policies

Abstract

With the improvement of material life, more and more people care about physical and mental health, and engage in leisure sports consumption. Leisure sports gradually walk up to industrialization with good development trend. Compared with developed countries, leisure sports industry in China is still in infancy. Firstly, this paper described the existing problems in the development ofleisure sports industry in China. Secondly, according to these problems, it proposed the corresponding solutions to accelerate the promotion and population of leisure sports industry in China.

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How to Cite

Problems and Solutions of Leisure Sports Industry in China. (2014). Global Journal of Management and Business Research, 14(6), 33-39. https://journalofbusiness.org/index.php/GJMBR/article/view/

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Author Biography

lucas lee

Juanjuan Jiang is a researcher affiliated with the School of Management at Guangdong University of Technology in Guangzhou, China. Her work spans interdisciplinary fields including Extenics, customer loyalty improvement, and the leisure sports industry in China. With three published papers, she has contributed to the understanding of management science and consumer behavior. Her research interests are reflected in her publications such as 'A New Interdisciplinary--Extenics', 'Improving Customer Loyalty by Getting Rid of the Misunderstanding', and 'Problems and Solutions of Leisure Sports Industry in China'.

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