Nothing Will Work Unless you do it: Contextualizing Women Entrepreneurship
Keywords:
entrepreneurship, pull, and push, performance, motivation, women entrepreneurship
Abstract
This theoretical paper accentuates on the function of women entrepreneurs as the potentially evolving human resource. Entrepreneurship specifies the act of setting up a new trade or revitalizing a prevailing trade so as to take return from new opportunities. Entrepreneurship can be defined as crafting, developing and taking forward a new venture, which is colored by personal, financial and social risks. Today, women entrepreneurs are increasing in numbers. But it is also a matter of fact that women exit in entrepreneurship too. Assuming the dual roles women play in terms of business and managing home front; the present paper purports to understand the determinants of engagement in entrepreneurship by women, what determines entrepreneurial intention for women opportunity or necessity and what the motivation indicators for entrepreneurial performance are. This paper intends to take footing on the existing theory on push and pull factors of entrepreneurship.
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2019-04-09
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