Effects of Brand Experience on Consumer Brand Loyalty in Fashion Retail Industry: Moderating the Role of Gender

Udanee Samarasinghe Thembiliyagoda

Authors

Udanee Samarasinghe Thembiliyagoda

Keywords:

brand experience, brand loyalty, fashion retail industry, consumer gender

Abstract

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Effects of Brand Experience on Consumer Brand Loyalty in Fashion Retail Industry: Moderating the Role of Gender. (2018). Global Journal of Management and Business Research, 18(E7), 47-56. https://journalofbusiness.org/index.php/GJMBR/article/view/2980

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