A Literature Review of the Trend of Electronic Commerce in Bangladesh Perspective

Nazmun Nessa Moon; Shaheena Sultana; Fernaz Narin Nur

Authors

Nazmun Nessa Moon
Shaheena Sultana
Fernaz Narin Nur

Keywords:

e-commerce, ICT, consumer, marketer, top motivators

Abstract

This paper contains a brief discussion of search engine marketing or e-commerce, literature survey, current and future prospect, comparative study of e-commerce in Bangladesh perspective on online shopping. The buzzword e-Commerce is spreading widely in the present world of ICT by its simple applications. The basic objective of this review paper is actually exploring the difference between the traditional & online shopping and the effectiveness of e-Commerce in Bangladesh. From the previous research, we can come to a conclusion that convenience and time are the main attributes for making the decision to shop online rather than traditional shopping in Bangladesh and we also found out that young consumers are more comfortable and satisfy to make online purchases.

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How to Cite

A Literature Review of the Trend of Electronic Commerce in Bangladesh Perspective. (2017). Global Journal of Management and Business Research, 17(B3), 11-18. https://journalofbusiness.org/index.php/GJMBR/article/view/2257

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